Thrive Thursday - Discover Your Primary Audience

Thrive Thursday
Quorum's bi-monthly Lunch and Learn series is back! Designed to educate, inspire, and connect LGBTQ+ business owners and allies, these virtual sessions take place at noon on the 2nd and 4th Thursdays of each month. They offer the perfect opportunity to meet talented members of our community while gaining valuable knowledge and skills to apply to your own business.

On March 13th, join Justin Biegenak (he/him), Founder of Mercury Creative Group, as they present on:

How to Discover Your Primary Audience

Defining your ideal audience is the first step to successful branding. What promise does your audience think you are making? What do they expect when they meet with you, hire you, buy from you or work with you? To answer these questions, you have to know who your brand speaks to. Mercury calls this your “ideal audience” – the consumers who love to engage with your brand! Connecting with your ideal audience is the key to building your brand.
During this presentation, we’ll dig into a simplified version of the process Mercury uses to help our clients define their ideal audience.

Mercury Creative Group is the branding partner who brings clarity and purpose to teams to propel their organizations forward. You know how businesses have lots of different client segments and they're trying to be too many things to too many people? Our Mercury Method helps them figure out their primary audience and then design messaging to get their attention.

Website: https://mercurycreativegroup.com/

Justin Biegenak founded Mercury Creative Group more than 25 years ago in order to expand his creative approach to brand strategy and design, now known as The Mercury Method. Justin is a visionary with the ability to propel organizations forward. He lives and breathes reinvention, allowing his team and his clients to reach dreamed-about goals. With the Mercury Method, Justin guides teams to share strengths, acknowledge weaknesses and trust each other in order to get to the heart of what drives their business. Justin is proud to be a proven partner to over 100 organizations, associations and nonprofits, where he leads teams to clarity, alignment and growth.

Register now for this timely and educational opportunity! 

Share your expertise at a Thrive Thursday event: https://www.surveymonkey.com/r/QuorumSpeaker